Tuesday, November 30, 2010

When Is the Right Time to Redesign?

When Is the Right Time to Redesign?

If you run a website, chances are you often wonder whether it is the
right time to do a total redesign of the layout of your website. Here
are some points to consider:

Are you thinking of a redesign just for the sake of it? If you
answered yes to that question, it is not yet the right time to do a
redesign. Remember, a design serves a specific purpose. If you are not
sure whether to do an overhaul of your site, keep in mind that your
current design might have a specific purpose that you might not know
about. You will lose that function if you do a redesign.

On the other hand, if your website has had the same website design
since 1990, perhaps it is high time to do a redesign. The last thing
you would ever want to happen to your site is when visitors leave your
site without taking a look at your content just because the design is
old fashioned. If this is your case, here are some points to ponder
before doing a redesign.

Redesigning your website is like performing plastic surgery on it.
Your website loses its current identity (for the better or worse) and
your regular visitors might not recognise your new design at first
glance. You risk losing them just because they thought they landed on
the wrong page. Hence, it is very important that you retain a
characteristic feature from your old layout. Perhaps it is the logo of
your site; perhaps it is the same text style for the title for your

To play it safe, put a poll on your site to let your visitors do the
talking. If they think it is necessary for the website to have a fresh
look, give it to them!


Jeyasithar R


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