What is it all about?
Candy floss days are here again, 'IHLS' is happy bubble but cliché where Imran and Sonam come into their own as confident young performers bringing the candy gloss days back.
The Story… Of course
'I hate luv storys' is the maxim Jay (Imran) lives by. But as an assistant director to Veer (Sameer Soni), the most famous romantic filmmaker of Indian Film Industry, Jay has little option but to live with larger than life, glossy, cinematic love on an everyday basis. Things only get worse when he is made to work under the new production designer on the film... Simran (Sonam), with whom he shares the strangest first encounter!
Simran loves luv storys; So much so that even her life has begun to resemble one. With her ideal job and the perfect boyfriend, Raj (Sammer Dattani), she lives a blissful, dreamy life; one that is rudely interrupted by Jay's cynicism.
The turmoil's of Jay and Simran's life is ironically interwoven with the Luv Story that they are working on... But will Jay and Simran ever find their own Luv Story…? Keep guessing.
What To Look Out For?
Well after those 'Raajneeti' bloodshed and the 'ten heads' now it's the time to feel good…
Dharam production with UTV again visits the popcorn stalls with 'I Hate Luv Stories' this goody goody feel good has its grades in the freshness in the Jodi of Imran and Sonam where Imran excels from 'Jaane Tu Ya Jaane Na' with his eye brows, smiles, yeah he can't dance but covers with his spontaneity. Sonam is a revelation, the lass looks beautiful and delivers and sweet performance.
The chemistry is cute and that's the major highlight of this romancer which is minus in its story but manages to score by some good humour – the take on Karan Johar, SLB (Sanjay Leela Bhansali) and their romantic cinema. Nice dialogues, decent score by Vishal Shekhar and Salim-Sulaiman's background. Well captured by T. Ayananka Bose's lense, Manish Malhotra's styling all is in and happening.
Good acting from the support cast where Samir Soni is brilliant. Dattani is decent, Kavin Dave as Imran's friend is excellent. Aamir Ali impresses. Bruna Abdullah looks delicious.
The dialogue, scenarios and emotions on display in 'IHLS' are as close to any typical rom com could get.
It may not be the greatest love story ever told, but it might be the one with the most heart.
First timer Punit impresses with his first attempt as a helmer but fails in the story part.
What Not?
Its very predictable, right from the first frame you know what will happen in the end.
The idea on paper of a young art director and an assistant director having diverse opinion on love and relationships falling in love during the making of a love story has tremendous cinematic opportunities to explore, where layers after layers could have been added to this reel imitating real story of love, but the push and pull of box office requirements made the writer to stick to the tested norms where he managed to make a little spoof on today's top romance tellers of Bollywood. It becomes difficult to hold interest when you have a paper thin plot and as a result in the end the movie drags.
Remarks: All said and done, 'IHLS' is still a narrator of love to your valentine if you don't mind the cliché tale and don't want to do anything to release the arrested mindset of today's helmers who need bail.
Rating ***
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